Abstract

I first started to explore the digital gaze in late 2014 through a video project that later expanded into 7 x 2D large photographic images in 2019. This Multi-Piece Portfolio project explores the digital gaze, questions the democracy of Google, and investigates the type of visual registry provided, by asking: Is the digital gaze a Caucasian heterosexual male gaze? Christopher Frayling claims that ‘research through art and design’ is one of three research methods that artists could select in order to perform academic research. I, however, reverse the name of the method from ‘research through art’ to ‘art through research’. Performed in two phases, the first phase of the Digital Gaze project is academic research that is followed by phase two – the artistic expression informed by the first phase, hence the term ‘Art through Research’.

El Crayolas Project

The contemporary art exploration called the ‘El Crayolas project’ is an example of how I create content and succeed  in disseminating it through the mass media. This is a ‘myth’ designed to challenge the public’s perception of media communication and ethics. El Crayolas was broadcast on MTV, Televisa, Univision USA, and covered in major newspapers &  magazines in Mexico and the Americas. The ‘content‘ generated millions of dollars in earned media coverage for the fictitious brand El Crayolas. 
Next exhibit is at in Oaxaca & Tijuana, as part of the show  ‘Racisim in Mexico’,  starting in late 2020 and 2021.

Academic papers written around El Crayolas Project include the following: «Semiotics and Visual Communication III: Cultures of Branding“ by Cambridge Scholars in UK.
For more info click here: https://tinyurl.com/w7qkf5d